Apr 06 2007

So, Where Do I Begin?

Published by Michael at 6:49 pm under Social Media

In the pre-blogging world, communications was about broadcasting one-to-many messages and employing command-and-control around those messages. Today, the new paradigm is about open and transparent conversations and influence in networks. Employing social media concepts and tools through an external communications program for knowledge transfer and reputation enhancement and internally for business productivity gains is all about transparency and authenticity of voice.

This is not to suggest in any way that as a profession we stop doing what we currently do very well via our traditional communications programs. Many social media purists may disagree with this statement; however, they would be wrong to assume that the culture of the past 50+ years will end so abruptly. And as Robin Fray Carey stated to me during a recent conversation; their free speech isn’t burdened by legal departments or regulatory agencies. What I am advocating is beginning innovative social media communication programs that prepare us for an innevitable future where authenticity is the rule rather than the exception.

As you may or may not have noticed, my blogroll is a combination of bloggers that cover the space of Business software (the industry that I am in), the topic of social media (the focus of my role at SAP) and some of the biggest names in the PR world (my chosen profession).  My intent is to bring them together along with you, the communications practitioner, so a conversation may begin from which we may mutually benefit. My hope is that the end result will be a more formal acceptance and use of the concepts and tools of social media in the corporate communications profession.

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12 Responses to “So, Where Do I Begin?”

  1. # Robinon 06 Apr 2007 at 8:11 pm

    Champagne bottle hearby broken! Great manifesto,

    Robin

  2. # David Terraron 06 Apr 2007 at 8:20 pm

    Hi Mike,
    Welcome aboard. It’s great to have an authentic PR voice from the enterprise software perspective. Good luck with the journey.

  3. # Stewart Maderon 06 Apr 2007 at 9:07 pm

    Hear, hear! Congratulations on getting started, and I wholeheartedly agree with your statement about an, “inevitable future where authenticity is the rule rather than the exception.” That’s something we should all work toward.
    Stewart

  4. # Mike Masnickon 06 Apr 2007 at 10:20 pm

    Welcome! It’s about time. ;)

  5. # Julia Frenchon 07 Apr 2007 at 1:06 am

    Congrats Mike, have been waiting for you to start blogging! Am looking forward to reading about your insights and prespective.

  6. # maggie foxon 07 Apr 2007 at 2:31 am

    Welcome, Mike! I think this calls for a Social Media Today podcast episode! Congrats…

  7. # vinnie mirchandanion 07 Apr 2007 at 4:20 am

    Mike, welcome to blogging. See you in Vienna.

  8. # bbmon 07 Apr 2007 at 11:13 am

    Welcome - I look forward to reading your blog over the coming months.

    That is - if you sort out your RSS feeds! ;-)

  9. # Thomas Otteron 07 Apr 2007 at 3:56 pm

    welcome to the conversation

  10. # Cheryl Caveon 09 Apr 2007 at 8:47 pm

    Mike,

    Love the concept! Love the forum. I’ll be lurking…if not in fact contributing.

    Cheryl

  11. # Steve Mannon 10 Apr 2007 at 1:13 am

    Nice post Mike. Welcome to the hood!

    Steve

  12. # Manoj Ranaweeraon 12 May 2007 at 10:53 pm

    Mike, thanks for the invite to SAP Sapphire 07. See you early next week. Regards Manoj

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