Comments on: Is "Peer Pressure" The Business Case for Social Media in Communications? http://www.accidentallyonpurposeblog.com/2007/04/09/is-peer-pressure-the-business-case-for-social-media-in-communications/ Thu, 04 Dec 2008 23:40:16 +0000 http://wordpress.org/?v=2.6.2 By: introspectiveH » Blog Archive » The Challenges of Emergent Collaboration http://www.accidentallyonpurposeblog.com/2007/04/09/is-peer-pressure-the-business-case-for-social-media-in-communications/#comment-100 introspectiveH » Blog Archive » The Challenges of Emergent Collaboration Wed, 18 Apr 2007 07:02:02 +0000 http://www.conversal.com/0_mikep/?p=10#comment-100 [...] a recent response from Mike Prosceno of SAP, he answers a couple of questions regarding his post about Enterprise 2.0 and The Dawn of Emergent [...] [...] a recent response from Mike Prosceno of SAP, he answers a couple of questions regarding his post about Enterprise 2.0 and The Dawn of Emergent [...]

]]> By: piyawan http://www.accidentallyonpurposeblog.com/2007/04/09/is-peer-pressure-the-business-case-for-social-media-in-communications/#comment-99 piyawan Wed, 11 Apr 2007 09:29:01 +0000 http://www.conversal.com/0_mikep/?p=10#comment-99 Hi, Great blog! I like the office view! If you have time, please submit the view to my new blog: www.viewfromoffice.com and in return I’ll include a link to your blog! Thanks Hi,

Great blog!

I like the office view!

If you have time, please submit the view to my new blog: http://www.viewfromoffice.com and in return I’ll include a link to your blog!

Thanks

]]> By: ewH http://www.accidentallyonpurposeblog.com/2007/04/09/is-peer-pressure-the-business-case-for-social-media-in-communications/#comment-98 ewH Tue, 10 Apr 2007 05:40:22 +0000 http://www.conversal.com/0_mikep/?p=10#comment-98 Hi Mike, I agree that companies need to hop on the social media bandwagon or fall in danger of being left behind. The problem is that companies with old school views of the world cannot deal with the two questions: 1) How do we measure the benefits of social media in a way where we can put concrete numbers against it? In a world of management by objectives, people like to be safe and put conservative, measurable results on everything. The problem is that you can't put on your objectives to "create 25 meaningful relationships and increase quality knowledge by 25% by Q3." The qualities that emergent collaboration foster are not easily measured. 2) How do we put incentives on participation? Again, traditional views cannot understand that things like meaningful relationships, quality information, and volunteer participation are not only the means, but they are the ends as well. When everything is about lowering costs and increasing savings, it's hard to see a world where social content is king. Thanks for the nice post! -ewH Hi Mike,
I agree that companies need to hop on the social media bandwagon or fall in danger of being left behind. The problem is that companies with old school views of the world cannot deal with the two questions:

1) How do we measure the benefits of social media in a way where we can put concrete numbers against it? In a world of management by objectives, people like to be safe and put conservative, measurable results on everything. The problem is that you can’t put on your objectives to “create 25 meaningful relationships and increase quality knowledge by 25% by Q3.” The qualities that emergent collaboration foster are not easily measured.

2) How do we put incentives on participation? Again, traditional views cannot understand that things like meaningful relationships, quality information, and volunteer participation are not only the means, but they are the ends as well. When everything is about lowering costs and increasing savings, it’s hard to see a world where social content is king.

Thanks for the nice post!
-ewH

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