Jul 23 2007
Social Media Matters To IT Decision Makers
Jeremiah Owyang said,
This is by far the most important report I’ve seen this year for the IT industry.
In a post entitled IT Decision makers find Social Media valuable , Jeremiah looks at a report from Research IT Toolbox. These numbers paint a picture of the changes occurring in the marketplace.
The social media contingent is still rather new, especially in the business world – what makes this report so interesting to me is the time in which social media concepts have come to such prominence in the business to business space.
This report is certainly not a ”silver bullet” but, to echo what Jeremiah said; it is an important piece of evidence that will help you call the necessary attention to the need to begin developing a social media strategy for the future — the immediate future!
While the changes that have occurred thus far have come about rather quickly, its important to note that further changes are only likely to accelerate from here.
Glad it was helpful Mike!
Jeremiah,
You’re always helpful! It was good to see you at O2.0 this week.