Aug 15 2007
Where Are All the Little Guys?
I was both amused and flattered to read Sascom’s Alison Bolen’s recent post in response to our Global Social Media Survey. Alison asks, “where are all the little guys” in this conversation — a conversation that has included quite a few “big-name” blogger’s. She then modestly notes that she’s one of those little guys. There’s nothing little about Alison’s answers to the survey, they’re are among the smartest and most insightful to date.
One of the most remarkable things about social media is that it provides a forum for lots of interesting voices. As a new blogger myself, I am thrilled that I can make the acquaintance of and converse with many of my peers in the communications business through social media. And I am grateful that so many people are taking Shel’s advice and “rolling their own” survey responses.
So, if your a self-described “little guy” and you haven’t participated in the survey — please do!
Thanks for the link & the compliment, Mike. This is a great project & it was fun to contribute.
One more response by ‘Little guys’
http://www.upsl.info/wp/2007/09/18/sap-global-surveyrolling-with-wiki-mashup-and-machinima/
Mostly drooling on Wikis and Mashups.
There is a small video made using Machinima technique commenting on the Pull method used by the Survey in contrast to the Push.
http://youtube.com/watch?v=Ur9GSM59ewY
Check it out.
Here is a highlight:
7. Write a question(s) for yourself and answer it.
Why are you so excited about Mashups? How will it help your business?
There is lot commonality shared between pre-press business and the art of mashups. When we are doing a brochure, we play with the basic text, images, color and other elements to bring out what the customer wants to say in an aesthetic way. Social media brings in a wider variety of elements to the pallet and we will thrive as mashup artists.
We are also keen on making our business mashable. The rationale for making our business mashable is same as rationale of a Bank installing ATMs. Just like ATMs, Mashables make common transactions frictionless. By making our business mashable,
* We are increasing our capacity utilization. ( We continue to be inspired by Amazon Web Services. Amazon as always a good place to watch trends translated to practice)
* We are pro-actively acknowledging the rapid commoditization.
* We cut down our cost (and our customer’s too) of negotiation and discussion over a commodity offering – the time/effort can be better spent on adding value to the same customer.
* We will be able to cost effectively acquire customers and also widen our customer base.
Balaji,
Excellent! Thanks for the comment and the insight.