Here is a highlight:
7. Write a question(s) for yourself and answer it.

Why are you so excited about Mashups? How will it help your business?

There is lot commonality shared between pre-press business and the art of mashups. When we are doing a brochure, we play with the basic text, images, color and other elements to bring out what the customer wants to say in an aesthetic way. Social media brings in a wider variety of elements to the pallet and we will thrive as mashup artists.

We are also keen on making our business mashable. The rationale for making our business mashable is same as rationale of a Bank installing ATMs. Just like ATMs, Mashables make common transactions frictionless. By making our business mashable,

* We are increasing our capacity utilization. ( We continue to be inspired by Amazon Web Services. Amazon as always a good place to watch trends translated to practice)
* We are pro-actively acknowledging the rapid commoditization.
* We cut down our cost (and our customer’s too) of negotiation and discussion over a commodity offering – the time/effort can be better spent on adding value to the same customer.
* We will be able to cost effectively acquire customers and also widen our customer base.