Oct 25 2007
Public Relations? Is that Like Advertising?
I had to laugh when I saw this. Ogilvy PR is hosting its “First Ever ‘Bring Your Parents to Work Day.’” Brilliant concept, but why?
“Employees have found that their parents are often confused about PR, even though they are exposed to it every day when they read a great review about a new product or respond to coverage of a company’s crisis, to name a few. Ogilvy PR realized that this was an opportunity for the company to illustrate the connection, while strengthening its ties to its employees.”
Hey, there are many people in my family who don’t understand what I do for a living — and with social media, even more are confused. I think Ogilvy is onto something. To take this to the next level I would propose they host a “Bring Your Favorite Blogger to Work Day.”
Technorati Tags: Public Relations, Ogilvy PR
Try explaining being a “Community Evangelist” to friends, family and the like - most end up saying “wait, you sit on a computer and write things and talk to people” my response “well yes something like that” they “and they pay you to do this? Unreal!”
Craig, interesting point about the community evangelist. At some level I feel that the Community evangelist is what the PR profession will (and perhaps should) evolve into. I’d much rather see PR people focus on relationship building and creating communities of communicators both inside and outside of the company.