Accidentally on Purpose Blog

• PR 2.0: Putting the Public Back in Public Relations
• 5 Ways to Prevent a Reputational Disaster
• JetBlue Delivers a Systematic Customer Service Letdown
• How We Use Twitter for Journalism

While SAPPHIRE 08 Orlando is begining next week I wanted to let you know that I will be presenting at the Advanced Learning Institute’s “Social Media Summit: How To Use Blogging, Podcasting & the Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand,” June 9-12, 2008 in Chicago.

The conference will focus on how to use social media, and leverage the latest interactive tools and techniques to advance your goals.  The organizers were nice enough to offer a conference discount so, if your reading this blog and want to attend, you can save $200 by mentioning the code “SPK” when registering.

My session topic will be: “How To Harness The Power Of Social Media Both Internally And Externally.  I’ll be discussing real world uses of social media inside SAP from; product development, to market intelligence, to sales, to communications (my favorite), to marketing, and even communities.

For more information or to register click here.  Hope to see you in Chicago!

UPDATE:  Due to an unexpected illness — I won’t be presenting or attending.  Sorry!  I won’t be traveling for the next 8 or so weeks.

• Corporate Social Media Usage
• Will spam kill Twitter?
• Listening is not enough 

• Zude, Where’s My Social Network
• PR 2.0: Integrating Your PR Efforts with the Social Mediasphere
• Authenticity In The Face Of Crisis: Business Communication Skills

• Deep(er) Thoughts on the MySpace Self-Serve Platform.   

• An Open Letter to CEOs of Social-Network Sites: Get a Relationship Point Person   

• The PR 2.0 ethical dillema - The Medium versus the Message  

• A ‘network’ of social networks…Weblogs Inc meets Ning    

• Dell Conversation at SNCR New Comm Forum
• Employees ARE the brand
• Make sure you can speak freely
• Online Reputation Management

Bonus Link

• Web 2.0 Expo: Bloggers vs. Reporters

• In Blogger and Media Relations, You Earn the Relationships You Deserve

• Five Wrong Ways to Pitch RWW and One Great Way:

• Public relations is all about influence … The ABCs of PR-RSS

• Corporate Antisocial Behavior: the Enemy is Us.